The Aesthetic of Mashael Alrajhi
Mashael Alrajhi describes her aesthetic as "a mix of couture and streetwear." Because there is no true "garment district" in Saudi Arabia to produce her clothes, she stated that, "My clothes aren’t fully couture, but there is a lot of handwork. The real change here will be to [create opportunities for] designers to produce and work in Saudi Arabia."
Mashael Alrajhi's collection at Saudi Fashion Week was a show stopper, as she displayed her energizing collection and partnership with Nike. Each of her looks was completed with a pair of Nike Air Force Ones, with also had the Arabic symbol for leadership on the ankle. The clothes she displayed were made to be comfortable and day-friendly, which could be easily dressed up for nighttime. Though there was not a traditional abaya in the mix, Alrajhi was modeling her own take on it: a long, silky pin-striped jacket. 
ssssssssssssssmmwmwmwmwmwmwmwmwm Alrajhi adds a further dimension to the look by matching masculine pinstripes with feminine pleats. Her garments' shape remain loose and flowing. After all, Alrajhi’s woman is on the move and will not be restricted by form-fitting clothes to satisfy the prying gaze of another.
Alrajhi has already been recognized by Vogue Magazine as one of the top 5 designers changing the look (and future) of Saudi Fashion, and has had her collection shown at London Fashion Week. Not only this, but in 2016 she was was the first Saudi designer to be nominated for a Woolmark Prize. Mashael Alrajhi is carving out her own niche in Saudi's fashion scene, but also staying true to her roots. Vogue wrote that "To the trained eye, Alrajhi’s collection reflects an ideal world. One where far-flung cultures meet on common ground; where customs are shared and embraced with open arms; and where a new vocabulary arises from this exchange."
I love this! I love that Alrajhi took a Nike clothing, and a pair of their popular shoes and incorporated them into her looks. Putting the Arabic symbol for leadership on the ankle was such a good touch as it added a new depth to the designs. All of the photography on these posts have a strong sense of movement which works so well with her designs. I also like how she adds touches of Saudi culture like the hijab, the Arabic symbol, and her take on the abaya with clothing that could be worn all around the world. This is especially significant considering the branding with Nike as that is a brand sold and worn globally. We see a contrast of the woman who is veiled with the woman whose legs are visible under the garment. I love her pieces and it’s so interesting to read about. Great post!!
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